Strong
- Specific angle, grounded in a case study
- Data that supports the argument (show, don't tell)
- Clean, well-labelled visuals with storytelling titles
- A clear story told **through** the proposal blocks
- A funder could understand it in 5 minutes
Weak
- Vague angle trying to cover everything
- Describes a data approach without demonstrating it
- Complex visuals that require explanation
- Fills proposal blocks in isolation, no connecting narrative
- Technical showcase with no proposal story